The Girl effect is a charitable campaign created by the Nike Foundation in association with a number of groups including the White Ribbon Alliance and the United Nations Foundation. They have a simple argument – Adolescent girls are uniquely capable of raising the standard of living in the developing world. Girls are the most likely agents of change but are often invisible to their societies and our media. By nurturing yourn women in developing countries we can make great strides not only in improving equality but in raising living standards and dramatically cutting global poverty. If it all sounds a bit too much, then watch the video below -it can all start with just one girl.