Sport Relief is almost here – I’m excited and nervous in equal measure.

The packs have been printed, entertainment is being booked, the BBC are ready to film – with under a week to go before Sport Relief 2010 launches to the public, work is a very exciting place to be.

From all the meetings I have been in and all the plans I have seen this campaign looks likely to eclipse everything to date – more celebs, more challenges and, of course more Sainsbury’s Sport Relief Mile events – which means more ways than ever for you, the public, to get involved.

All we can do now is wait, hope and pray that we have designed a campaign that gets people excited and inspires them to take part and raise cash for our much needed causes.

Fingers Crossed 🙂

If you want to enter The Sainsbury’s Sport Relief Mile then go to


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